In the wake of the tragic events on Everest and in Nepal this past weekend, we were deeply saddened both personally and as a brand. While all of our guides and teams—including Melissa Arnot, Dave Hahn, David Morton and the Heroes Project—have reported in safe after the devastating earthquake and destructive avalanche at base camp on Mt. Everest, we’re all still trying to make sense of the tragedy and the fatalities. We’ve been following the reports from Hahn on the RMI blog about his successful evacuation from Camp One on Everest, but in this moment we also turned to the powerful perspective of Eddie Bauer guide Jake Norton, a UN Mountain Partnership ambassador who maintains a close connection to the people of Nepal and the Himalayas. In a report that originally ran yesterday on his MountainWorld blog, Norton recaps the tragedy and what can be done in its immediate aftermath.
Our Eddie Bauer adventure travel guide Julia Dimon has been around the globe a few times, with visits to 80 countries on all seven continents. Her new book, Travel Junkie: A Badass Guide to Travel, chronicles the best of the best as a global backpacker. But for her new adventure dispatch column on the Eddie Bauer blog, we asked Dimon to snapshot a few of her most memorable experiences. This adrenaline moment of interaction—with a serious rope swing—is from Livingstone, Zambia.
Last month we reported on the grand reopening of our new flagship freeride store on the Village Stroll in the freeride mecca of Whistler, BC. For those who have experienced the 8,171-plus acres, 200-plus named runs and 5,354-vertical feet of ski terrain at Canada’s largest mountain resort—or the world-class lift-serviced freeride mountain biking—the on-hill action is reason enough to head 90 minutes north of Vancouver for a visit to the area and an après stop at our most stocked outdoor, active Eddie Bauer store in Canada. But for those who need more of a life-list draw, the clear local’s favorite event is the annual World Ski and Snowboard Festival, a spectacle that brought the Live Your Adventure blog north to send out the ski and snowboard season north of the border last week.
Today is Earth Day, and every Eddie Bauer purchase made in-store or online will add a dollar to the partnership with American Forests that has resulted in 6.5 million new trees planted in the last two decades. Last week we profiled the 18 Global ReLeaf projects we’ve decided to support for 2015. Monday, we tracked down Jami Westerhold, senior director of forest restoration programs for American Forests, for an extensive education on forest ecology, the impacts of wildfires, the Global ReLeaf program, and Eddie Bauer’s partnership. Today—on the holiday celebrating the founding of the modern environmental movement—we’re providing the official context from our CEO Mike Egeck on why Eddie Bauer has backed this cause for two decades and the conservation goals our brand has set for the future.
Eddie Bauer guide Melissa Arnot has reached Everest base camp in her attempt to become the first American woman to successfully climb the world’s tallest peak without supplemental oxygen. Arnot, who has successfully summited Everest a record five times, has targeted the 29,035-foot-peak this year after consecutive seasons of conflict and then tragedy on the mountain. For the next four weeks we’ll be following Melissa’s climb on the Live Your Adventure blog as she reports live for Glamour Magazine and NBC’s The Today Show, slowly acclimatizing and working her way up the peak from base camp to the high camps with guide Ben Jones before her attempt on the summit, likely toward the end of May.
Melissa checked in with Matt Lauer today live from base camp to provide some insight on her training, her objective and her desire to reach the top of the world’s tallest peak without supplemental oxygen.
Wednesday is Earth Day, a holiday that needs no introduction for folks who live lives of outdoor recreation—or who have been following along this past week on the Live Your Adventure blog. All week, we highlighted our two-decade partnership with American Forests, the longest-standing conservation nonprofit in America, through the conservation projects we are backing for 2015. We launched a microsite Friday to highlight the efforts, but tomorrow and Wednesday, all purchases made at Eddie Bauer will generate an additional tree planted as a part of our 2015 conservation, reforestation, and restoration effort. We know conservation is good, but we had a few questions on what it all meant on an ecological scale. So to increase our focus on what this effort means, we tracked down Jami Westerhold, senior director of forest restoration programs for American Forests.
Jami is responsible for the strategic development and management of American Forests’ forest restoration programs, including Global ReLeaf and Endangered Western Forests. She has worked in the environmental and conservation arena for more than a decade. Prior to joining American Forests, Jami served in U.S. Senator Bernie Sanders’ office, working on environmental issues. Previously, she worked for U.S. Senator John Barrasso, the Natural Resources Defense Council, and also developed a pilot program for the Bureau of Land Management that identified and located environmental features and has since been implemented agency-wide. Jami earned a master’s degree in Environmental Law and Policy and a juris doctor degree from Vermont Law School, and holds a bachelor of arts degree in Environmental Studies from Green Mountain College. She knows her trees and this is what she had to say.
If you haven’t heard, Earth Day is approaching. And while our past week of Live Your Adventure posts has told an educational and informative tale on the importance of forest conservation and restoration—viewed through the lens of our partnership with American Forests—Sunday should be a day of rest or recreation. So if you are headed out or just back from a day of enjoying the public lands and diverse habitats American Forests is working to protect and enjoy take a moment to simply enjoy the visual overview of what American Forests does for all of us who gain so much from our time in the outdoors. Enjoy. —LYA Editor
Footage courtesy of American Forests, Edit by Karl Archer
Eddie Bauer kicked off its 20th-anniversary celebration of partnership with American Forests with an Earth Week campaign, starting April 17and running through April 22. Customers can donate to American Forests directly through Eddie Bauer’s philanthropic microsite, or “Add a Dollar, Plant a Tree” during checkout both online and in-store. To close out Earth Week, Eddie Bauer will plant a tree for every transaction made on April 21 and 22.Comments (0)