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Caroline George on Why She Guides
Posted on July 22, 2011

By Caroline George In 1997, I had a nasty accident in the mountains. I fell 1,200 feet down a mountain and spent two months flat on my back in a hospital, staring at the ceiling

Caroline George Guides on the Trient Glacier
Posted on July 21, 2011

By Caroline George The Trient Basin is located on the eastern side of the Mont Blanc range in Switzerland. It can be accessed from France but is more commonly approached from Champex, a little village nestled high on hill by a beautiful summer lake.

Cascade Challenge Team Attempts Oregon’s Mt. Jefferson
Posted on July 20, 2011

    Be First recipients Greg Stafford, Will Fain, Cole Iverson and Rex Shepard—the Cascade Challenge Team—are attempting a 1,000-mile multi-sport expedition to bike, hike, climb and ski over 14 mountains in the Cascades. 

No Boys Allowed: Guide Team Women Meet to Develop Women’s Product Line
Posted on July 19, 2011

By Caroline George You’ve all seen the slogan “Guide Built” on the First Ascent ads, but you must wonder what that slogan really means and how it applies to the brand.

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Be First Recipients Attempt South-to-North, Multisport Traverse of Idaho
Posted on July 18, 2011

Be First recipients Steve Graepel and Chris Minson are attempting a variation of the Idaho Centennial Trail for a south-to-north, multisport traverse. The 840-mile route will forge a new line through Idaho’s most beautiful and wildly diverse sections.

Eddie Bauer Emerging Artist Project
Posted on July 18, 2011

The Eddie Bauer Emerging Artist Project was born from the spirit of adventure and discovery inherent in the brand. By enlisting up-and-coming performers to create original music, conduct on-camera interviews and perform live showcases, Eddie Bauer offers customers a dynamic entertainment experience that also tells a unique musical story.

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Cascade Challenge Starts Oregon Leg of Expedition with Summit of Mt. Hood
Posted on July 13, 2011

Be First recipients Greg Stafford, Will Fain, Cole Iverson, and Rex Shepard—the Cascade Challenge Team—are attempting a 1,000-mile multi-sport expedition to bike, hike, climb, and ski over 14 mountains in the Cascades.