With Eddie Bauer’s official return to fishing this month, we’ve decided to provide a little more background on the three fishing guides who dialed in the product development of the new Sport Shop fishing line. The first in our series is Eddie Bauer guide and Deneki founder Andrew Bennett.—LYA Editor
Image by Jeremiah Watt
Born and raised in Alaska, Sport Shop Fishing Guide Andrew Bennett was shaped early by that epic natural landscape. “I think the thing that really makes Alaska unique is it’s just… it’s so big. It’s really easy to get way out there, doing pretty much anything you want to do outside in a really pristine way.”
But for all that early exposure to nature, he didn’t start out as a professional fishing guide. He worked at a software company. But then on a float trip with friends one day, he thought, “I need to find myself in places like this more often.” The answer turned out to be running fishing lodges. So in 2004, he started a new career when he started Deneki Outdoors, which runs lodges in western Alaska on the Kanektok River, in British Columbia on the Dean, and on Andros Island in the Bahamas.
Andrew was eager to join the Sport Shop Guide Team because of what he’s seen Eddie Bauer do with the First Ascent mountaineering gear and its guide-built process. “I joke that my lodges are the places that gear goes to die,” he says. So to have the opportunity to help build jackets his guides can wear for 70 consecutive days of rain—and still hold up—is exciting.
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