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Eddie Bauer Celebrates Five Years of First Ascent
Posted on October 27, 2014

Today is the day that we officially kick off the celebration of the five-year anniversary of First Ascent. All month long we will be publishing stories, running in-depth interviews with our guide and athlete team and spotlighting videos from expeditions to remote rivers and ranges around the globe. It’s been five memorable years of the guide-built process, expedition testing and award-winning gear. So all month we’re taking an in-depth look at where we’ve been and where we are now.

We set out five years ago with a mission. Drawing on our brand’s heritage of technical innovation and alpine exploration, we made a decision to launch Eddie Bauer First Ascent to set a new standard for gear in the alpine realm. It was a big objective that required commitment, focus, and a roster of respected experts who lived and worked in the mountains.

To launch the series, we enlisted a team of world-class guides not simply to endorse our products, but to build our gear from scratch, then test it in their mountain workplace. We sent them out on expeditions to the world’s tallest peaks and harshest environments, where they subjected every idea, prototype, and piece of Eddie Bauer First Ascent gear to the ultimate test. We gave them veto power on design and completely integrated them into the process to shape our gear into final form. They logged hundreds of guide days in the field, providing us with vital feedback on what worked and what didn’t cut it. Gear went to market only after it earned their nod of approval. Then we sent them back again and repeated the cycle during another long season in the field. We christened our mindshift as the guide built process.

Five years after Eddie Bauer First Ascent launched, our record speaks volumes. Thirteen industry best-in-class awards, 53 pioneering testing expeditions, and a series of innovative technical gear that has earned widespread respect and enabled personal adventures, big and small, in mountain ranges around the globe. —LYA Editor

One third of the Guide-Built roster

Check back daily this month on the Live Your Adventure blog and Eddie Bauer/First Ascent YouTube channels, as well as @eddiebauer on twitter and Instagram for more stories celebrating Five Years of First Ascent.

Author: - Monday, October 27th, 2014
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  1. Lafe Goeckeritz

    I have loved my first ascent gear for all five years. It has helped me get a top of Rainier, Kings Peak, Yosemite’s Fairview Dome and The Grack, Petit Grepon, and most recent, my summit of Pico de Orizaba.
    Thanks for building great gear!
    Lafe


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