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Mason Earle and Erik Leidecker Climb Bugaboo Classics
Posted on November 12, 2014

Mason Earle and Eirk Leidecker’s head to the towering Bugaboo Range to tackle the Beckey-Chouinard route and the Gar Wall.

Mason Earle Sums Up Guide-Built Gear
Posted on November 11, 2014

We sat down with Mason Earle in Moab, UT to get his take on the significance of First Ascent and Guide Built at the five year mark.

Five Years of First Ascent: The Line Earns the Award-Winning Record
Posted on November 10, 2014

First Ascent wins more best-in-class awards than any other outdoor brand in just five short years of the Guide-Built process.

Expedition Rewind: An epic season in Haines, America
Posted on November 6, 2014

Reggie Crist and Chris Coulter’s dramatic 2011 first descent of Bell Ringer highlights an epic spring season for the FA team in Haines, Alaska.

Eddie Bauer Opens New Store in New York City
Posted on November 6, 2014

Eddie Bauer opens a new pop-up store in New York City emphasizing the Live Your Adventure ethos to glowing reviews.

Expedition Rewind: Las Lenas, Argentina
Posted on November 5, 2014

Perfecto in Las Lenas, Reggie Crist and the First Ascent ski and shred team head south to catch the perfect day of skiing off The Marte, an Expedition Rewind to 2011.

Lynsey Dyer Reflects on First Ascent’s First Five Years
Posted on November 4, 2014

Eddie Bauer skier and creative force Lynsey Dyer reflects on the first five years of the First Ascent effort.