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Eddie Bauer Celebrates New Flagship Store in San Francisco
Posted on December 5, 2014

The Post Street Flagship Store in San Francisco

With a roster of Eddie Bauer guides, influential fashion bloggers and local VIPs in attendance, Eddie Bauer celebrated the opening of its new flagship San Francisco location last night in the premier shopping district of Union Square. The event was marked by exuberance and excitement for the new store design, which includes a comprehensive presentation of active imagery and a visual history of the brand’s connection to outdoor adventure. This is the second store location for the Seattle brand in the downtown San Francisco area, and will serve as the ultimate resource for outfitting outdoor adventures.

“With access to mountains, trails, and the ocean, San Francisco is an ideal playground for anyone with a passion for outdoor exploration,” said Mike Egeck, Chief Executive Officer for Eddie Bauer. “Nearly two million adults live in the Bay Area and identify themselves as outdoor enthusiasts. As this community continues to grow, there is a greater need for premium outdoor products that inspire and enable every adventure. We are excited to expand our presence in the Bay Area to better serve this active market.”


Located at 128 Post Street, the 5,500 square foot location will feature an expansive selection of Eddie Bauer apparel and gear. Consumers now have access to the complete footwear collection, outdoor gear and the very latest in Men’s and Women’s sportswear, Travex travel apparel and award-winning outerwear from First Ascent, including a full assortment of its ski outerwear and apparel. The new store offers premium outerwear styles for kids, enabling the entire family to get outfitted for adventure.

In celebration of the opening, the original Eddie Bauer down suit worn by Jim Whittaker, the first American to summit Mount Everest during the historic 1963 expedition, was on display. The store opening celebration also featured a Twitter-activated vending machine that dispensed Eddie Bauer gift cards to customers who engaged in social sharing while in store using @eddiebauer and #liveyouradventure.

Eddie Bauer athlete, global vagabond and pioneering splitboarder Kyle Miller, also boarded a flight to the Bay Area for the opening and provided tales of his splitboarding adventures in some of the world’s most remote mountain ranges while also explaining to the fashion industry folks in attendance how the brand creates technical and innovative product through the Guide-Built process. But what impressed Miller most about the new store opening was not the food or drink but the Post Street Store’s overall theme of adventure.

“There is so much going on from Caroline George ice climbing on the LCD at the back of the store to a five-foot tall poster of KC Deane getting some pow turns in Revelstoke. These are all great adventures that have made both the gear and the Eddie Bauer name what they are today,” Miller says. “It is so great to see a strong representation of the First Ascent line in the front of the store. Other than that the layout of the store is clean and easy to navigate. It’s been amazing seeing the transformation over the past five years. My most memorable moment from the opening was seeing how much we have transformed in the past five years and gone back to our roots. ”


Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells premium-quality outerwear, apparel, footwear, gear and accessories for the active outdoor lifestyle. Eddie Bauer is an internationally recognized brand known for its innovative product designs and exceptional customer service. Eddie Bauer products are available through catalog sales, online at, and at approximately 400 stores in the United States, Canada, Germany, Japan, and Southeast Asia.    

The New Eddie Bauer Storefront in San Francisco

To learn more about Eddie Bauer, please visit

Author: - Friday, December 5th, 2014

  1. Andrew

    Great job guys…looks fantastic! Can’t wait to see in person :-)

  2. John Trousdale

    Thanks, Andrew. We’re sure you’ll like the store in person too.

  3. Robin J Tauber

    I Wish I’d Have Known! I Have Been Going To The Store In The Powell Street “Westfield” Mall For Years….I’ll Be Looking For This One! I Wish You Success In This High Profile Location! I’m Particularly Fond Of Your Lightweight Outerwear….Though It Would Be Nice To See More Vests That Aren’t “Down” (Feathers)….That Doesn’t Work For Me. I Just Got My Order Of A Pair Of Your Boots. Normally I Don’t Order Shoes On-line…But It Would Have Been Fun To Try Them On 1st. SF Has Gotten Sporatic Flash Flood Conditions After About 3 Really Dry Years. (Union Square Is On A Sloap…Low Point, Market….No Worries There;-). ) San Francisco Doesn’t Get The “Typical Seasons”….So Advertising Shorts And Tanks In Summer Would, Normally Be Best Done In Fall, When Kids Go Back To School….When We Get Our Hot Weather. Summer Is Dreary And Foggy…Even If Not Really Cold, The Fog Gets Through Normal Layering…And Freezes You. Base Layer Can, Just About Be Outerwear…With A Vest … And I’m Good! Take A Look At Your Market…Tourists Are There…But Locals Easily Access Downtown! Be Well, Robin

  4. Robin J Tauber

    I Visited It Last Week! Nice Job! A Bit Away From Union Square….Nearest BART Station Is Montgomery….Not Powell….But, It Looks Great And Your Staff Are Awesome ;-) Keep Up The Good Work! Robin

  5. Eddie Bauer Social Media Team

    Thanks for the shout out, Robin. Glad you liked the store.

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