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Eddie Bauer Adventure House Premieres at Sundance Film Festival
Posted on January 27, 2015

Jason Momoa making a grand entrance at the Eddie Bauer Adventure House

The Eddie Bauer Adventure House premiered to a packed house Friday during the opening weekend of the Sundance Film Festival in Park City, Utah in the scenic Wasatch Mountains. Located at 738 Main Street, the Eddie Bauer Adventure House excited and inspired guests as they immersed themselves in outdoor experiences while mingling with members of Eddie Bauer’s world-class guide and athlete team including Everest women’s record holder Melissa Arnot, Pretty Faces filmmaker and creative force Lynsey Dyer and Poor Boyz Productions ski film star Lexi du Pont.

Mae Whitman attends the Eddie Bauer Adventure House at Sundance Film Festival on Saturday, January 24, 2015, in Park City, Utah. (Photo by Scott Roth/Invision for Eddie Bauer/AP Images)

The Eddie Bauer Rock Wall was a highlight of the star-studded weekend on Main Street during the brand’s second consecutive year of hosting film fans at the world renown, Park-City-based independent film festival. VIP guests from Slash, Jack Black, Kevin Smith and Emile Hirsch to Keanu Reeves, Kristen Wiig, James Marsden and Ironman mixed and mingled in an environment that resonated with a deep ethic of adventure.

Adventure House guests enjoyed an electronic undercurrent live from top DJs live DJs DJ Equal, Ana Calderon, DJ Lola Langusta, Mike Nouveau and Michelangelo L’Acqua. Bringing a bit of Seattle to the Wasatch, guests also sampled tasty cocktails and brews, while previewing Eddie Bauer’s adventure-themed active  series collections from First Ascent, Sport Shop, Motion and Travex.

auricio Umansky, from left, Kyle Richards, Gretchen Rossi and Slade Smiley attend the Eddie Bauer by Ilaria Urbinati preview at Sundance Film Festival on Friday, Jan. 23, 2015, in Park City, Utah. (Photo by Scott Roth/Invision for Eddie Bauer/AP Images)

The Adventure House also served as the prime location for the first preview of Eddie Bauer’s Ilaria Urbinati collection on Friday night. VIPs to were able to view the new collection of classic Americana styles designed by Urbinati but influenced by Eddie Bauer’s nine-decade-long heritage as a classic American outdoor brand.

 

“I wanted to do a collaboration with an all-American brand that had heritage, that was iconic. At the top of my list was Eddie Bauer,” Urbinati summarizes. “I got to go into the Eddie Bauer vault and was very inspired by a lot of the pieces. I wanted to stay true to who Eddie Bauer is, just introduce it to a new, younger generation.”

Anchored by modern updates to classic Eddie Bauer pieces, Urbinati has created a collection for the modern adventurer. New styles include a modern interpretation of Eddie Bauer’s Skyliner Jacket and 1953 Kara Koram Down Parka as well as buffalo check flannel shirts, a Wood Hacker shirt jack and pants with a custom-designed camo print using Eddie Bauer’s iconic goose logo.

In addition to the launch, Eddie Bauer athletes Lexi du Pont, Lynsey Dyer and Melissa Arnot were in attendance, acting as brand ambassadors as well as mixing with the A-list film industry folks in town for the festival.

Melissa Arnot is a world-class female high altitude climber and current Mt Everest record holder. In 2010 and 2013 she led the celebrity Summit on the Summit (SOTS) on Mt. Kilimanjoaro to help raise awareness for clean water access. Arnot is the founder of the Juniper Fund: a non-profit organization that provides supplemental life insurance and funds rescue efforts on behalf of mountain workers.

Lexi Dupont is a big mountain charger, ski film star, and former Freeride World Tour contender, Lexi du Pont slays impressive terrain. She also earned a nomination for Best Female Performance by Powder Magazine for her part in the Poor Boyz film Tracing Skylines.

Lynsey Dyer is a pioneering freeskier, published National Geographic photographer, Outside TV host and filmmaker. In 2010 she was voted Powder Magazine’s female skier of the year. This fall Dyler led the charge to produce Pretty Faces, an all-women’s ski film that launched to widespread acclaim. Dyer also spearheads SheJumps: a non-profit organization designed to create opportunities for females in the outdoor community.

DJ Equal

To learn more about the Eddie Bauer Adventure House or the new Ilaria Urbinati collection please contact Fifteen Minutes Public Relations.

Author: - Tuesday, January 27th, 2015
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