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Eddie Bauer Launches Customizable MicroTherm Project; Guide and Athlete Team Builds Their Own Creations
Posted on November 5, 2015

Chris Coulter, claiming victory in his Eddie Bauer Custom MicroTherm

It’s official. Today we’ve announced the launch of our first-of-its-kind customizable down jacket, the brand’s iconic MicroTherm. The EB Custom MicroTherm features more than one million possible design combinations, and the project is the first of what will be an expanded custom program for 2016.

Words by Molly McWhinnie, Product Images by Matt Palmer

“Innovation, quality, and an appreciation for the outdoors were the true passions of our founder, Eddie Bauer, and remain the foundation of our business today,” states Mike Egeck, Chief Executive Officer for Eddie Bauer. “Consumers want customizable products. With the launch of EB Custom, we are extending our expertise in the creation of premium-quality, technical down outerwear to empower consumers to design a jacket that reflects their individuality.”

For more than 90 years, Eddie Bauer has created some of the world’s most innovative outerwear. The most iconic—the 1936 Original Model Down Skyliner Jacket—revolutionized outerwear as the first down jacket patented in America. In 2011, the MicroTherm Jacket was crafted by Eddie Bauer’s world-class guide team for maximum versatility and performance in high alpine mountaineering. The MicroTherm Jacket features a slim, active fit with stretch panels, 800 fill StormDown insulation, and ultra-lightweight DWR ripstop shell fabric. With EB Custom, Eddie Bauer continues its legacy of innovation by enabling consumers to now design their own award-winning MicroTherm jacket in their own unique style.

 

With more than one million possible design combinations, the EB Custom interactive online platform will bring customers’ MicroTherm designs to life as they work through the 11 distinct areas that can be fully customized by color and pattern, including shoulder, body, inner lining, side stretch panels, zipper, and logos. For even more personalization, customers can add a monogram to the upper right chest and/or sleeve of the jacket, as well as monogram an interior label. The jacket is available in both a hooded ($279) and non-hooded ($249) version for both men and women. And like all Eddie Bauer products, EB Custom MicroTherm Jackets are guaranteed for life.

As part of the launch, all members of the Eddie Bauer guide and athlete team were granted early access to the EB Custom MicroTherm website to build their own creation. Some of the guides, such as Melissa Arnot, played it safe with solid colorways, while certain athletes on the team, such as Drew Tabke, pushed the concept of bright retro color combinations to its very limit. Fifteen-time Everest summiter Dave Hahn, who is notoriously colorblind, also gave the process a shot—but didn’t realize what he’d created until his friends clued him in. We’ve included a gallery of their creations here to provide you with your own MicroTherm inspirations.

pumkin patch

Designs can be saved, allowing customers to modify and perfect their jacket before purchase. Once an order has been placed, customers will have the option to share their design on Facebook, Twitter, or Pinterest, and to be highlighted in Eddie Bauer’s inspirational design gallery. But customize responsibly—no one will stop you—this one is on you.

All EB Custom MicroTherm Jackets will now include down that is certified to meet the Responsibility Sourced Down (RDS) standard. Allied Feather & Down, a long-time partner and supplier of the premium 800 fill StormDown used in the original MicroTherm Jacket, recently launched a Track My Down program, where down used in a garment is now traceable on the TrackMyDown.com website. For customers who order a Custom MicroTherm, their jacket will feature a unique lot number on the hangtag to track the history, origin, natural properties, and quality of the down inside their jacket.

Katie Lambert's Custom MicroTherm matches her jam sandwich.

The EB Custom platform and EB Custom MicroTherm Jacket are now available via www.eddiebauer.com/custom. In-store design kiosks can be found in eight locations: Fifth Avenue (NYC), Post St (SF), Park Meadows (CO), Fashion Place (UT), Oakbrook (IL), Bellevue Square (WA), Natick (MA), and Easton (OH). Customize Responsibly. 

 

Author: - Thursday, November 5th, 2015
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