Today is Earth Day, a very special day for us at Eddie Bauer headquarters. To celebrate our reverence for the birthday of the modern environmental movement we’ve been highlighting our primary conservation partnership with American Forests and exploring the environmental motivation behind our philanthropic ambassador Ryan Reynolds.
As the final installment in our Earth Week interview series with the actor and activist, Reynolds explains why spending time in the outdoors is so important and what it means to him personally. He also explains why he strives to help conserve the wild, natural places of our environment for his children. —LYA Editor
“One way to look at the outdoors is a training ground, it is a place where you can go and be more goal oriented and challenge yourself. But the other is, on a weekend or if I get a break, it is a playground, it is a place where you can just go and you just get centered.” —Ryan Reynolds
For twenty years, Eddie Bauer has been helping American Forests restore threatened forest ecosystems, one tree at a time. Last year, we helped plant their 50 millionth tree. With the One Tree Initiative, we’re partnering with actor and activist Ryan Reynolds to raise even more awareness around protecting and restoring forests for future generations of outdoor adventurers. During Earth Week, Eddie Bauer will be matching donations under The One Tree Initiative, giving one tree for every dollar raised up to 75,000 trees. Learn more about the One Tree Initiative at eddiebauer.com or donate at AmericanForests.org.
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