Eddie Bauer welcomes hard-charging splitboarder, alpine climber and mountain guide Liz Daley to our team.
First Ascent Athlete Kyle Miller checks in from the premiere of Solitaire and reflects on his many “firsts” of the past year.
We grab a gondola ride with KC Deane to talk The Skier’s Cup, his global powder search and the transportive power of Instagram.
Eddie Bauer celebrated the opening of their new San Francisco flagship store with an adventurous event attended by guides, VIPs and SVPs.
Expedition kayaker Ben Stookesberry reflects on five years of First Ascent and an impressive global streak of first descents.
Eddie Bauer skier and creative force Lynsey Dyer reflects on the first five years of the First Ascent effort.
Every major outdoor brand sponsors a roster of pro athletes, but First Ascent took a different approach when we returned to building technical outerwear. Rather than ship existing product for validating feedback, our guide built process integrated mountain professionals into every stage of the product design cycle. The crux of what makes their intense input […]