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Kyle Miller on his first film premiere and transitioning from “ski bum” to pro athlete
Posted on November 8, 2011

First Ascent Athlete Kyle Miller checks in from the premiere of Solitaire and reflects on his many “firsts” of the past year.

The Gondola Sessions: KC Deane
Posted on December 10, 2014

We grab a gondola ride with KC Deane to talk The Skier’s Cup, his global powder search and the transportive power of Instagram.

Eddie Bauer Celebrates New Flagship Store in San Francisco
Posted on December 5, 2014

Eddie Bauer celebrated the opening of their new San Francisco flagship store with an adventurous event attended by guides, VIPs and SVPs.

Ben Stookesberry Looks Back on Five Years of First Ascent
Posted on November 18, 2014

Expedition kayaker Ben Stookesberry reflects on five years of First Ascent and an impressive global streak of first descents.

Lynsey Dyer Reflects on First Ascent’s First Five Years
Posted on November 4, 2014

Eddie Bauer skier and creative force Lynsey Dyer reflects on the first five years of the First Ascent effort.

Guide Built: Five Years of First Ascent
Posted on November 3, 2014

Every major outdoor brand sponsors a roster of pro athletes, but First Ascent took a different approach when we returned to building technical outerwear. Rather than ship existing product for validating feedback, our guide built process integrated mountain professionals into every stage of the product design cycle. The crux of what makes their intense input […]