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No Boys Allowed: Guide Team Women Meet to Develop Women’s Product Line
Posted on July 19, 2011

By Caroline George You’ve all seen the slogan “Guide Built” on the First Ascent ads, but you must wonder what that slogan really means and how it applies to the brand.

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Be First Recipients Attempt South-to-North, Multisport Traverse of Idaho
Posted on July 18, 2011

Be First recipients Steve Graepel and Chris Minson are attempting a variation of the Idaho Centennial Trail for a south-to-north, multisport traverse. The 840-mile route will forge a new line through Idaho’s most beautiful and wildly diverse sections.

Eddie Bauer Emerging Artist Project
Posted on July 18, 2011

The Eddie Bauer Emerging Artist Project was born from the spirit of adventure and discovery inherent in the brand. By enlisting up-and-coming performers to create original music, conduct on-camera interviews and perform live showcases, Eddie Bauer offers customers a dynamic entertainment experience that also tells a unique musical story.

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Cascade Challenge Starts Oregon Leg of Expedition with Summit of Mt. Hood
Posted on July 13, 2011

Be First recipients Greg Stafford, Will Fain, Cole Iverson, and Rex Shepard—the Cascade Challenge Team—are attempting a 1,000-mile multi-sport expedition to bike, hike, climb, and ski over 14 mountains in the Cascades. 

Wyatt Caldwell Joins the FA Team in Idaho’s Boulder White Clouds, Rides Castle Peak
Posted on July 8, 2011

Story and photos by Wyatt Caldwell After returning to Idaho from an incredible trip to Haines, AK, this year, Chris Coulter and I were still hungry for a spring  snow-camping adventure. We heard word that our fellow teammates Zach Crist and Eric Leidecker were going to make a ski traverse across the Boulder White Clouds Mountains

Watch ‘Makalu’ by FA Guide David Morton
Posted on July 6, 2011

This past spring, First Ascent guides David Morton and Melissa Arnot attempted to climb Makalu, the fifth-tallest peak in the world. David produced this short film documenting their expedition.

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Cascade Challenge Team Claims Third Summit in Two Weeks on Mt. Adams
Posted on July 5, 2011

Be First recipients Greg Stafford, Will Fain, Cole Iverson, and Rex Shepard—the Cascade Challenge Team—are attempting a 1,000-mile multi-sport expedition to bike, hike, climb and ski over 14 mountains in the Cascades.