By Caroline George You’ve all seen the slogan “Guide Built” on the First Ascent ads, but you must wonder what that slogan really means and how it applies to the brand.

Be First recipients Steve Graepel and Chris Minson are attempting a variation of the Idaho Centennial Trail for a south-to-north, multisport traverse. The 840-mile route will forge a new line through Idaho’s most beautiful and wildly diverse sections.

The Eddie Bauer Emerging Artist Project was born from the spirit of adventure and discovery inherent in the brand. By enlisting up-and-coming performers to create original music, conduct on-camera interviews and perform live showcases, Eddie Bauer offers customers a dynamic entertainment experience that also tells a unique musical story.

Be First recipients Greg Stafford, Will Fain, Cole Iverson, and Rex Shepard—the Cascade Challenge Team—are attempting a 1,000-mile multi-sport expedition to bike, hike, climb, and ski over 14 mountains in the Cascades. 

Story and photos by Wyatt Caldwell After returning to Idaho from an incredible trip to Haines, AK, this year, Chris Coulter and I were still hungry for a spring  snow-camping adventure. We heard word that our fellow teammates Zach Crist and Eric Leidecker were going to make a ski traverse across the Boulder White Clouds Mountains

This past spring, First Ascent guides David Morton and Melissa Arnot attempted to climb Makalu, the fifth-tallest peak in the world. David produced this short film documenting their expedition.

Be First recipients Greg Stafford, Will Fain, Cole Iverson, and Rex Shepard—the Cascade Challenge Team—are attempting a 1,000-mile multi-sport expedition to bike, hike, climb and ski over 14 mountains in the Cascades.