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Eddie Bauer Celebrates New Flagship Store in San Francisco
Posted on December 5, 2014

Eddie Bauer celebrated the opening of their new San Francisco flagship store with an adventurous event attended by guides, VIPs and SVPs.

Ben Stookesberry Looks Back on Five Years of First Ascent
Posted on November 18, 2014

Expedition kayaker Ben Stookesberry reflects on five years of First Ascent and an impressive global streak of first descents.

Mason Earle Sums Up Guide-Built Gear
Posted on November 11, 2014

We sat down with Mason Earle in Moab, UT to get his take on the significance of First Ascent and Guide Built at the five year mark.

Five Years of First Ascent: The Line Earns the Award-Winning Record
Posted on November 10, 2014

First Ascent wins more best-in-class awards than any other outdoor brand in just five short years of the Guide-Built process.

Eddie Bauer Opens New Store in New York City
Posted on November 6, 2014

Eddie Bauer opens a new pop-up store in New York City emphasizing the Live Your Adventure ethos to glowing reviews.

Lynsey Dyer Reflects on First Ascent’s First Five Years
Posted on November 4, 2014

Eddie Bauer skier and creative force Lynsey Dyer reflects on the first five years of the First Ascent effort.