Eddie Bauer celebrated the opening of their new San Francisco flagship store with an adventurous event attended by guides, VIPs and SVPs.
Expedition kayaker Chris Korbulic provides his global take on the significance of First Ascent hitting the five-year mark.
Expedition kayaker Ben Stookesberry reflects on five years of First Ascent and an impressive global streak of first descents.
We sat down with Mason Earle in Moab, UT to get his take on the significance of First Ascent and Guide Built at the five year mark.
First Ascent wins more best-in-class awards than any other outdoor brand in just five short years of the Guide-Built process.
Eddie Bauer opens a new pop-up store in New York City emphasizing the Live Your Adventure ethos to glowing reviews.
Eddie Bauer skier and creative force Lynsey Dyer reflects on the first five years of the First Ascent effort.