Today is Earth Day, and every Eddie Bauer purchase made in-store or online will add a dollar to the partnership with American Forests that has resulted in 6.5 million new trees planted in the last two decades. Last week we profiled the 18 Global ReLeaf projects we’ve decided to support for 2015. Monday, we tracked down Jami Westerhold, senior director of forest restoration programs for American Forests, for an extensive education on forest ecology, the impacts of wildfires, the Global ReLeaf program, and Eddie Bauer’s partnership. Today—on the holiday celebrating the founding of the modern environmental movement—we’re providing the official context from our CEO Mike Egeck on why Eddie Bauer has backed this cause for two decades and the conservation goals our brand has set for the future.
Eddie Bauer guide Melissa Arnot has reached Everest base camp in her attempt to become the first American woman to successfully climb the world’s tallest peak without supplemental oxygen. Arnot, who has successfully summited Everest a record five times, has targeted the 29,035-foot-peak this year after consecutive seasons of conflict and then tragedy on the mountain. For the next four weeks we’ll be following Melissa’s climb on the Live Your Adventure blog as she reports live for Glamour Magazine and NBC’s The Today Show, slowly acclimatizing and working her way up the peak from base camp to the high camps with guide Ben Jones before her attempt on the summit, likely toward the end of May.
Melissa checked in with Matt Lauer today live from base camp to provide some insight on her training, her objective and her desire to reach the top of the world’s tallest peak without supplemental oxygen.
Wednesday is Earth Day, a holiday that needs no introduction for folks who live lives of outdoor recreation—or who have been following along this past week on the Live Your Adventure blog. All week, we highlighted our two-decade partnership with American Forests, the longest-standing conservation nonprofit in America, through the conservation projects we are backing for 2015. We launched a microsite Friday to highlight the efforts, but tomorrow and Wednesday, all purchases made at Eddie Bauer will generate an additional tree planted as a part of our 2015 conservation, reforestation, and restoration effort. We know conservation is good, but we had a few questions on what it all meant on an ecological scale. So to increase our focus on what this effort means, we tracked down Jami Westerhold, senior director of forest restoration programs for American Forests.
Jami is responsible for the strategic development and management of American Forests’ forest restoration programs, including Global ReLeaf and Endangered Western Forests. She has worked in the environmental and conservation arena for more than a decade. Prior to joining American Forests, Jami served in U.S. Senator Bernie Sanders’ office, working on environmental issues. Previously, she worked for U.S. Senator John Barrasso, the Natural Resources Defense Council, and also developed a pilot program for the Bureau of Land Management that identified and located environmental features and has since been implemented agency-wide. Jami earned a master’s degree in Environmental Law and Policy and a juris doctor degree from Vermont Law School, and holds a bachelor of arts degree in Environmental Studies from Green Mountain College. She knows her trees and this is what she had to say.
If you haven’t heard, Earth Day is approaching. And while our past week of Live Your Adventure posts has told an educational and informative tale on the importance of forest conservation and restoration—viewed through the lens of our partnership with American Forests—Sunday should be a day of rest or recreation. So if you are headed out or just back from a day of enjoying the public lands and diverse habitats American Forests is working to protect and enjoy take a moment to simply enjoy the visual overview of what American Forests does for all of us who gain so much from our time in the outdoors. Enjoy. —LYA Editor
Footage courtesy of American Forests, Edit by Karl Archer
Eddie Bauer kicked off its 20th-anniversary celebration of partnership with American Forests with an Earth Week campaign, starting April 17and running through April 22. Customers can donate to American Forests directly through Eddie Bauer’s philanthropic microsite, or “Add a Dollar, Plant a Tree” during checkout both online and in-store. To close out Earth Week, Eddie Bauer will plant a tree for every transaction made on April 21 and 22.Comments (0)
Last year, the Carlton Complex wildfire in Washington’s Methow Valley hit very close to home. The frightening conflagration, Washington’s largest recorded wildfire and a tragedy that impacted many residents of Eddie Bauer’s home state, resulted in relief efforts that our brand backed through the American Red Cross. The aftermath left hundreds of thousands of acres charred in an idyllic mountain area that many of us from Eddie Bauer, including Eddie Bauer Sport Shop guides Andrew Bennett and Lucas St. Clair, visit regularly for recreation, inspiration, and world-class fly-fishing. We’ve been announcing our American Forests conservation projects all week and today we’re highlighting the two home turf efforts we picked in the Northwest, in Oregon’s Deschutes National Forest and after the fire in the Methow.
As we build up to Earth Week, we’ve been featuring the 2015 reforestation and conservation projects backed by the Eddie Bauer partnership with American Forests, a nonprofit-and-brand alliance that has replanted more than 6.5 million trees in 150 ecosystems during the last two decades. For two areas—Back East and International—we picked six projects that tied to locations and causes connected to the eastern contingent of our guide team, the “Kaiak Brazil” connection of Ben Stookesberry and Chris Korbulic and the world travels of our adventure travel guide Trevor Frost.
Frost traveled to 21 countries in 2014 alone, but one of his most memorable trips was photographing the orangutans of Borneo, which made one conservation project a perfect fit. For the eastern projects, we are highlighting a reforestation effort in the Pennsylvania neck of the woods of Rebecca Etchen Peters, a New England project close to home for Lucas St. Clair, and a West Virginia project also backed by Trout Unlimited, an organization supported by our entire roster of Sport Shop fishing guides.
Northern California is an outdoor recreation playground for several members of our guide and athlete team, including Lel Tone, Ben Stookesberry, and Chris Korbulic. So as part of the 2015 efforts of our 20-year partnership with American Forests, we picked three conservation and reforestation projects to back and highlight in zones these guides and athletes know well. Nearly every project American Forests identifies is worthy of support—but we thought these three NorCal projects carried a special resonance with our brand. Lel Tone completed an all-time Tahoe SUP expedition to the Klamath River in the Shasta-Trinity wilderness, many of our ski and snowboard guides have shredded in the Tahoe National Forest, and the Yuba is the home river for Eddie Bauer expedition kayakers Ben Stookesberry and Chris Korbulic. “I spend a lot of time on the Yuba in Cali,” Korbulic explains. “It is one of my favorite places in the world.” That fact alone verified, to us, that this effort was a worthy cause.