Five years after our First Ascent line launched, our record of achievement speaks volumes. Thirteen industry best-in-class awards, 53 pioneering expeditions and a series of innovative technical gear that has earned widespread respect in a critical outdoor world by proving itself at the extremes.
Our top 10 (out of 53) expeditions are taking center stage in the celebration of Five Years of First Ascent. Although it was tough to make the cut, Tom Wayes, Reggie Crist, Wyatt Caldwell, Chris Coulter, Kent McBride, and Erik Leidecker made it easily with their epic season in Haines, Alaska in 2011. We loved this guide adventure for the steep line slays and first descents—including the now famous toe-in line on Bell Ringer—that seemed to follow them everywhere.
“Haines, Alaska, represents the frontier of big mountain heli skiing,” Reggie Crist wrote, “—a unique and rugged region sheltered by the highest coastal mountains in the world, that special locale attracting the world’s best skiers and snowboarders attempting legendary first descents.” He remembered, “Photographer and good friend, Will Wissman says: “A bad day in Haines is still potentially the best day of the season.”
Snapping heart-pounding photos and writing the fully expedition story, Wyatt Caldwell’s blog post is worth the view at http://blog.eddiebauer.com/2011/05/06/wyatt-caldwell-rides-with-the-first-ascent-seaba-crew-in-haines-ak/. Watch the recap of epic slays in the Expedition Rewind video below.
Five years ago we had a mission: draw on our brand’s heritage of technical innovation and alpine exploration to launch Eddie Bauer First Ascent and set a new standard for gear in the alpine realm. Five years after First Ascent launched, our record speaks volumes: 13 industry best-in-class awards, 53 pioneering testing expeditions, and a series of innovative technical gear that has enabled personal adventures, big and small, around the globe. For the next three weeks we’ll be profiling the First Ascent effort on Instagram, on the Live Your Adventure blog, at eddiebauer.com and with our YouTube playlist. Check back daily for guide-built, expedition tested and award winning product stories behind the making of First Ascent.Comments (0)
Eddie Bauer announces the opening of a pop-up store in New York City on Thursday, November 6. The pop-up will be open through the holiday season and transform into a permanent flagship store to reopen in spring 2015. The store is located at 15th and 5th in Flatiron District and will serve as New York City’s ultimate resource for outfitting outdoor adventures.
As First Ascent celebrates five years, we’ve picked the top 10 global migrations from our list of 53 official guide team trips. Especially with trips that ranged from Waddington to Haines to the red rock visuals of Southern Utah, it was tough to choose which ski trips make the cut, but we knew we had to place Las Lenas, Argentina on the list. If you didn’t catch the “you should have been here” reports the first time, the First Ascent ski and shred team – Chris Coulter, Reggie Crist, Zach Crist, Lynsey Dyer, and Lel Tone – migrated south to track the Santa Rosa storm and slay some of the most mind-blowing lift-access backcountry terrain in the world.
“It’s the kind of stuff that summer dreams are made of: a meter of fresh, cold temps, no wind, blue skies and we are waiting in the Marte lift line in Las Leñas, Argentina.” Reggie Crist wrote about the all-time migration to Argentina. “We have the entire venue to ourselves. Weaving around rock features, I gravitate toward a prominent spine and begin slashing turns towards the valley floor before launching a small air off the nose and into the gully. Ahead, I can see Claudio raising his hands skyward. It’s a memorable opener and quite possibly the best resort run of my life.”
Days of fresh pow were followed by snowy nights and rowdy dynamite explosions to reduce avi danger. Read more about their journey to Argentina, including their sample of the “A Factor,” at http://blog.eddiebauer.com/2011/09/12/las-lenas—perfecto/ and watch the recap in the Expedition Rewind video below.
Five years ago we had a mission: draw on our brand’s heritage of technical innovation and alpine exploration to launch Eddie Bauer First Ascent and set a new standard for gear in the alpine realm. Five years after First Ascent launched, our record speaks volumes: 13 industry best-in-class awards, 53 pioneering testing expeditions, and a series of innovative technical gear that has enabled personal adventures, big and small, around the globe. For the next three weeks we’ll be profiling the First Ascent effort on Instagram, on the Live Your Adventure blog, at eddiebauer.com and with our YouTube playlist. Check back daily for guide-built, expedition tested and award winning product stories behind the making of First Ascent.
A pioneering freeskier, creative force, and Powder Magazine’s Female Skier of the Year in 2010, Lynsey Dyer lead the charge to produce Pretty Faces, an all-women ski-film project that was just released this September to rave reviews and a string of sold-out tour dates. We talked Pretty Faces with Dyer last month on the Live Your Adventure blog, but we also sat down with her on a beautiful Colorado day at our fall photo shoot in Telluride to get her take on the significance of First Ascent hitting the five year mark and her perspective on the Guide Built process.
Every major outdoor brand sponsors a roster of pro athletes, but First Ascent took a different approach when we returned to building technical outerwear. Rather than ship existing product for validating feedback, our guide built process integrated mountain professionals into every stage of the product design cycle. The crux of what makes their intense input so integral to the gear we build is the environments that they live in and the constant expeditions that serve as a global proving ground for our First Ascent technical gear and apparel.
World-renowned Everest guide Dave Hahn has summited the world’s tallest peak more times than any non-Sherpa. He’s summited Everest 15 times, climbed Denali 21 times, reached the summit of Mt. Vinson 33 times and guided the Shackleton Traverse on South Georgia Island seven times, a trip that won him Outside Magazine’s trip of the year in 2004. He summited Washington’s Mt. Rainer 275 times, then stopped counting. A guide with Rainier Mountaineering, Inc. since 1986, he has twice received prestigious awards for rescue work. We sat down with Hahn to get his take on the significance of First Ascent hitting the five year mark and his perspective on the Guide Built process. In his unfiltered way, this is what Hahn had to say.