Eddie Bauer skier Lexi duPont is both a free spirit and a serious ripper. Her ski footage has always impressed us, but when she sent us the preview, on Tuesday, of her own ski film project—#WhySoSerious— we were blown away. From deep blower in Japan and pillow stacks in interior BC to the wide open venue of Alaska, Lexi travels the world and slays big terrain with easy, effortless style. The footage, shot by ski industry heavies from Will Wissman, Tyler Hamlet, Stellar Media and Warren Miller Entertainment to Francois Desrosiers and our own Wyatt Caldwell is spectacular. The production by Stept Studios is just as smooth. It’s an impressive first marquee effort from Lexi, wading into the world of creating your own ski flick with her characteristic charge. But in classic Lexi style, she keeps it fun, loose and incredibly impressive. Watch and enjoy. —LYA Editor
Today, Eddie Bauer announces a partnership with actor and activist Ryan Reynolds to serve as the company’s philanthropic ambassador for the next stage of its 20-year affiliation with American Forests. American Forests is the national nonprofit conservation organization dedicated to reforestation in threatened ecosystems. Together they planted the organization’s 50 millionth tree, celebrating a significant milestone in a partnership aimed at protecting and restoring North American forests.
If you are a fan of both Eddie Bauer and outdoor individuality, you know that last week we announced the launch of our first-of-its-kind customizable down jacket, the brand’s iconic MicroTherm. As part of the launch we granted our guide and athlete team early access to the customizer, letting them loose to build exactly what they’ve always wanted. The results were all over the map from safe, single alpine colorways to camo-pattern mash-ups that are clearly not intended to blend in. But our biggest surprise was being on location in Taos, New Mexico—the hometown of Eddie Bauer guide and 15-time Everest summiter Dave Hahn—when his Custom MicroTherm FedEx package arrived. For folks who don’t know, the highly respected Everest guide is colorblind and his design results were, well, a bit mixed. But he is also a very good sport and broke down his Custom experience for us with a straight face and a serious message about Customizing Responsibly.
Born and raised in the American South, Katie Lambert had long heard stories about the climbing in Kentucky’s Red River Gorge. Yet despite her recent climbing migrations, she’d never experienced one of the most important climbing meccas east of the Mississippi. That all changed when Lambert and her husband Ben Ditto packed up for the season and migrated east to spend a winter in residence, seeking the hard, overhanging bolted lines and world-class sport testpieces that made The Red so famous in the first place. This is our first look at how they plan to spend their winter in The Red.
It’s official. Today we’ve announced the launch of our first-of-its-kind customizable down jacket, the brand’s iconic MicroTherm. The EB Custom MicroTherm features more than one million possible design combinations, and the project is the first of what will be an expanded custom program for 2016.
Eddie Bauer climber and photographer Ben Ditto has done his time in Yosemite Valley, as a seasonal itinerant resident and a climbing steward. But a bout of Instagram-driven, “living the dream” depression motivated him to exit the vortex and shift his focus to deep reflection, thick adventure biographies, and putting up his first new free route in Tuolumne Meadows. The result was High Times (5.13b), a steep, northeast-facing line on Drug Dome that provides a cool, unique Tuolumne challenge for all the climbers who will follow.
Jeremiah Watt has captured a solid stack of iconic images from the heart of climbing culture for editorial outlets and core, outdoor brands. Each time he signs on for one of our trips we are both very honored and super keen to see what shots land back at headquarters. On our latest mission we sent Watt on a family climbing trip to a zone that is one of his all-time favorites—City of Rocks, Idaho—with guides Erik Leidecker, David Morton and Jake Norton. We encouraged them all to bring their climbing families. Then we asked Watt to pick out a few of his favorites that captured the essence of the place and the trip. We were not disappointed.