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Eddie Bauer CEO Logs Turns with Crists in Alaska
Posted on March 29, 2010

Last week Neil Fiske, Eddie Bauer CEO, flew up to Alaska to check in with First Ascent ski guides Reggie and Zach Crist, hard at work finalizing the new FA ski gear.

First Ascent and SEABA Put Guide Built Philosophy to the Test
Posted on March 26, 2010

The Crist brothers are in Haines, Alaska, in pursuit of big mountain skiing, and to welcome Southeast Alaska Backcountry Adventures, or SEABA, to the First Ascent family.

Parting Clouds in Haines, AK, Reveal What’s Ahead for First Ascent Ski Crew
Posted on March 22, 2010

By Zach Crist No ski season would be complete for First Ascent guides and brothers Reggie and Zach Crist without a trip up north to Alaska.

Behind the Scenes: Designing the First Ascent Airstream for the Ultimate Road Trip
Posted on March 19, 2010

First Ascent’s guide-built philosophy means that each of our products must be tested in the most extreme outdoor conditions. For the upcoming First Ascent ski collection, we knew that meant we needed to get our ski guides, Reggie and Zach Crist, out on the road to chase down this season’s biggest storms.

First Ascent Ski Team Hits Steamboat; Last Stop in Lower 48
Posted on March 15, 2010

The Crist brothers, along with Lynsey Dyer, hit up Steamboat earlier this month to test the new First Ascent ski gear in powder, bumps and corduroy.

Southern Utah First Descent Playground for Lexi duPont
Posted on February 22, 2010

By Reggie Crist I recently took a trip to Southern Utah to ski terrain that hasn’t seen this much snow in upwards of 30 years. A giant amphitheater of towering red rocks above 10,000 ft., the conditions provided a great adventure through untouched lands.

First Ascent Ski Guides Join K2 shoot at Monarch
Posted on February 11, 2010

First Ascent ski guides, Reggie and Zach Crist, design and test gear from head to foot working with both Eddie Bauer and Northwest ski company K2. This past week, they spent a few days skiing powder in Monarch, Colorado to capture photography in support of the 2011 K2 ski line.