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Guide Built: Five Years of First Ascent
Posted on November 3, 2014

Every major outdoor brand sponsors a roster of pro athletes, but First Ascent took a different approach when we returned to building technical outerwear. Rather than ship existing product for validating feedback, our guide built process integrated mountain professionals into every stage of the product design cycle. The crux of what makes their intense input […]

Lynsey Dyer Talks Power and Resonance at the Pretty Faces Seattle Premiere
Posted on October 17, 2014

Pretty Faces filmmaker Lynsey Dyer recaps the overwhelming audience response at the tour stops for her new all-women’s ski flick.

Lynsey Dyer Reveals the Creative Vision behind Pretty Faces
Posted on September 29, 2014

Freeskier, filmmaker and creative force Lynsey Dyer reveals the creative vision behind Pretty Faces, her new all-women’s ski movie.

Lynsey Dyer Launches Official Pretty Faces Teaser, Sets Tour Dates
Posted on September 8, 2014

Lynsey Dyer launches the official Pretty Faces teaser with official tour dates that kick off with the September 30th premeire in Boulder.

Powder Highway Revisited: The Final Epic Edit
Posted on February 14, 2014

The final edit from Stellar Media on The Powder Highway road trip that took the Eddie Bauer ski team from Revelstoke Mountain Resort, the Rotor Lodge and Eagle Pass to Kicking Horse and Golden Alpine Holidays.

Last Chance to Back Lynsey Dyer’s Pretty Faces Project
Posted on January 15, 2014

Last chance to back Lynsey Dyer’s Pretty Faces all-women’s ski film Kickstarter project as it crests the 100K threshold.